The incubation of brands.

Akin Atelier have worked with INCU on building physical identities for all men's & women's INCU retail stores in Melbourne, Sydney, and Pacific Fair.

An understated palette of raw materials in neutral tones is cast across all six stores in different applications, simultaneously creating cohesion while also individually defining each space. Fixtures & displays are developed as visual cues to guide clients through the micro-departments of each store.