The Corner Shop
'A gathering of stimulating people of quality under the roof of an inspiring hostess'.
'A gathering of stimulating collections of quality under the roof of an inspiring hostess'. This was the theme for The Corner Shop which also informed the design direction.
In collaboration with retail pioneer, Belinda Seper, The Corner Shop's spatial divisions were conceived to align with artistic movements reflective of product categories;
- High End/Classical.
- The New Frontier/Contemporary.
- The Everyday/Pop.
This concept played into the design strategy, collaborations, in store events, and the seasonal repertoire of brands.